Design with the OTHER media
Our creative team is skilled at developing designs which fuse your brand values with the needs of key audience groups. Our development team make these designs a reality with tidy, future proof CSS and coding. Together, we design memorable online experiences, which are easy to navigate, visually stimulating and accessible. Our web design approach is outlined below.
Sound site strategy
At the outset of a redesign, we work with you to establish your macro objectives for the site. Where are user journeys leading? What would you like your site visitors to achieve on-site? Competitor analysis, examination of existing web statistics and click tracking software all help inform our overall site strategy and the design brief. Without this vital road map projects can go astray.
Putting the user first
Good design is about exceeding the expectations of your users online. Show-stopping creative must go hand-in-hand with a well devised information architecture (IA): putting user needs at the heart of everything. We use user personas to profile your audience groups, mapping their journeys to the emerging IA to ensure a seamless experience.
Inspired creative
With a well planned IA in place, the crafting of a look and feel that speaks volumes to visitors and captures your brand personality begins. We evolve the seed of an idea from the design brief through mood boards, wireframes, sketches and design concepts to an original and innovative final version, which will vitalise your brand online.
Accessibility
We are committed to building websites that are accessible to people with disabilities and our design and build methods are geared towards achieving this goal. All new projects are built with reference to the Web Content Accessibility Guidelines 2.0, with the aim of achieving Level AA conformance. We also work with our clients, who normally edit the content of their websites, to ensure they have the knowledge and understanding needed to do so in a way that promotes accessibility.
To discuss your website or mobile redesign, phone our Managing Director, George Crabb on 020 7089 5959 or email george.crabb@othermedia.com